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Yamaha’s Sport Scooter range gets even stronger for 2017 with the arrival of the new X-MAX 300. Featuring iconic TMAX inspired styling and equipped with LED headlights as well as LED position and taillights – this dynamic new sport scooter arrives in dealer showrooms in March 2017.

Its powerful new 300cc engine has been developed to give you increased acceleration and top speed compared to the current 250cc model. And Yamaha’s advanced Blue Core technology helps to make this one of the most fuel efficient engines in its class.

Motorcycle-style double clamp front forks and the new chassis give class leading handling to the new X-MAX 300 model, as well as comfort to ensure weekday functionality with weekend fun.

Equipped with a Traction Control System, huge underseat storage for 2 full-face helmets (and more) and a Smart Key keyless ignition, this premium sport scooter reinforces Yamaha’s position as the leading brand in the sport [...]

With over 160,000 units sold in Europe – and having won the World Supersport Championship 3 times in the last 7 years – the YZF-R6 is on the record as being one of the most popular and extreme supersport bikes that Yamaha have ever built. Light, agile and fast, this iconic 600cc model is the number one choice with today’s go-getting thrill seekers who are looking to progress quickly through the supersport ranks.

To underline the company’s total commitment to the supersport segment – which remains a key ingredient in Yamaha’s sporty, race bred DNA – the leading Japanese manufacturer will introduce a radically styled new YZF-R6 for 2017, that has been created using some of the latest YZF-R1 derived chassis technology together with cutting edge electronics.

With newly developed low-drag bodywork and an aggressive look that [...]

The Dark Side of Japan never sleeps. Hidden by the infinite darkness, a dynamic force has evolved. With both of its eyes wide open, this seminal Hyper Naked is destined to see beyond the Dark Side of Japan. Featuring menacing new twin-eye LED headlights and a dynamic new style, as well as an A&S clutch and advanced electronics, the new MT-09 is ready to uphold the MT family’s honour.

Yamaha’s Sport Heritage models have truly captured the imagination of those riders who appreciate characterful motorcycles that combine authentic heritage with modern technology and timeless style.

Each one of these motorcycles has been developed using our ‘Faster Sons’ philosophy, in which we create exciting and individually styled bikes that pay homage to classic designs from our past while giving you modern performance and riding experience.

For 2016 Yamaha are set to expand their highly successful Sport Heritage segment with the arrival of new SCR950, a stylish and purposeful looking V-twin that captures the timeless spirit of the iconic street scrambler.

Back in the 1960s the street scrambler was the bike of choice for those riders who wanted a simple, stylish and rugged motorcycle that could rip it up around the city as well as handle weekend [...]

The exciting and addictive new Yamaha Tracer 700 has been developed from the highly successful MT-07 platform, and is poised to attract a new generation of riders by strengthening and reinvigorating the current Sport Tourer line up.

Forget any preconceptions you may have about the Sport Tourer class, because the new Yamaha Tracer 700 is one of the new breed of compact and agile models that come with an emphasis on sport. The Tracer 700 is an accessible and affordable Sport Tourer that is built to take you on an exciting new journey every day. Maybe you’re heading out for a quick back road blast after work – or preparing to take a long-distance tour. In any case the Tracer 700 will take you on your own roads of life.

The Tracer 700’s inline 2-cylinder 689cc [...]

The Faster Sons Philosophy

Yamaha’s Sport Heritage bike building philosophy continues to move forward and evolve. Sharing its strong belief in respecting the iconic styles and designs of Yamaha motorcycles of the past, whilst intending to push the boundaries of motorcycle technology to create amazing bikes with real character that never compromise on riding ability. Yamaha called this new philosophy ‘Faster Sons’, a name that tips its hat in respect to the bikes that came before, whilst also showing pride in the faster sons of today and tomorrow, because above all, we love to ride.

To give tangible proof of this philosophy Yamaha chose to work with legendary Los Angeles based Japanese bike builder Shinya Kimura. Kimura’s shared vision of the Faster Sons philosophy led to a collaboration to produce the ‘Faster Son’, a tangible, real [...]

The new entry-level NMAX features a dynamic new bodywork inspired by Yamaha’s high-end sport models, and combines edgy styling with strong acceleration together with easy manoeuvrability and remarkable economy.

Aimed at younger and active city commuters who want a new kind of affordable premium scooter that appeals to the head as well as the heart, the new NMAX widens the reach of the Urban segment by blending high-end design with day-to-day practicality.

The NMAX’s compact and sporty chassis gives stable handling with ample agility. And for strong acceleration with low fuel consumption – 45.7km/litre WMTC mode – the new 125cc 4-stroke engine features variable valve actuation (VVA) with an efficient fuel injection system.

A significant feature on [...]

Yamaha’s recently launched MT-09 and MT-07 have powered to the top of the sales rankings and captured the imagination of European motorcyclists who are looking for a new kind of riding excitement. Inspired by the Dark Side of Japan, these edgy new MT models are all about pure riding emotion. For 2014 Yamaha expand the MT range even further with the new MT-125 – its first streetfighter-style model in the 125cc category that aims to open the MT World to younger riders.

Serious ‘full-size’ bike image
The new MT-125 has been shaped by the strong MT family DNA to give it a charismatic appearance and a commanding street presence that is reinforced by its genuine big bike looks and advanced technology. Every detail on this new streetfighter [...]

More Fun in the City

Yamaha’s new urban scooter
Yamaha offers a wide choice of urban scooters that combine style, fun and convenience. With its modern design, lively performance and masculine appeal, the new Majesty S joins the high wheel Xenter and the more feminine retro-style D’elight to complete the Yamaha 125cc urban scooter segment.

Yamaha’s urban scooters are specifically designed to enhance the daily commuting experience by offering Japanese quality, advanced design and class-leading reliability with an affordable price. As well as the added satisfaction that comes with owning a premium brand, Yamaha customers can also be assured of a first class spares, service and warranty back up from our comprehensive European dealer network that is on hand to offer friendly and professional advice.

The Majesty name is and has been a mainstay of [...]